WORLDWIDE SHIPMENT
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Niso's Story
Niso's Story
Beginnings and Growth
The story of Niso began in 1974 on a quiet street in Tel Aviv, where Niso Adut, a young man with a dream and a small upholstery shop, set out to make his mark. What started as a modest operation, producing furniture for passersby and local shops, quickly grew as word spread about Nisoās exceptional craftsmanship. Over the years, the shop expanded, room by room, until it became the sprawling 800-square-meter gallery it is today. This transformation from a small workshop to Israelās largest furniture design house is a testament to Nisoās vision and the dedication of his family, who have worked alongside him every step of the way.
Beginnings & Growth
The story of Niso began in 1974 on a quiet street in Tel Aviv, where Niso Adut, a young man with a dream and a small upholstery shop, set out to make his mark. What started as a modest operation, producing furniture for passersby and local shops, quickly grew as word spread about Nisoās exceptional craftsmanship. Over the years, the shop expanded, room by room, until it became the sprawling 800-square-meter gallery it is today. This transformation from a small workshop to Israelās largest furniture design house is a testament to Nisoās vision and the dedication of his family, who have worked alongside him every step of the way.
RUNS IN THE FAMILY
RUNS IN THE FAMILY
Family Tradition
At 79 years old, Niso still arrives at the workshop and showroom, he stays updated on every detail and happy to hear about innovations in the company. His wife, Lily, has been by his side throughout this incredible journey. Their children, Lion and Yossi, play key roles in the business, with Lion leading the showroom and design department, while Yossi manages the workshop and oversees production. Lionās wife is also involved in the business, adding her own touch to the family enterprise. The legacy continues with Lionās three sons, the third generation of the Adut family, who have also joined the business, bringing fresh ideas and helping to carry Nisoās timeless craftsmanship into the future.
Family Tradition
At 79 years old, Niso still arrives at the workshop every morning, his hands busy with the craft he loves. His wife, Lily, has been by his side throughout this incredible journey. Their children, Lion and Yossi, play key roles in the business, with Lion leading the showroom and design department, while Yossi manages the workshop and oversees production. Lionās wife is also involved in the business, adding her own touch to the family enterprise. The legacy continues with Lionās three sons, the third generation of the Adut family, who have also joined the business, bringing fresh ideas and helping to carry Nisoās timeless craftsmanship into the future.
DESIGN POWER
TECHNOLOGY
Technology Meets Craftsmanship
At the heart of Nisoās work is Israelās most advanced furniture design and planning department, comprising more than six product designers who are graduates of the leading design faculties. They lead special projectsāfrom bespoke planning down to the smallest detailsāusing the most advanced technological tools. Today, weāre proud to say that all our furniture undergoes full 3D modeling, a capability that enables us to envision, refine, and execute projects that no one else in Israel can produce. All of this is paired with handcrafted production grounded in five decades of experience. This fusion of innovation and tradition, of technology and human precision, defines our furniture. Recently, we also opened a new import department that brings to our gallery collections from complementary design worlds. We work hand in hand with architects and interior designers, accompanying them through every stage of planning and execution, and delivering tailored, meticulously crafted solutions for each project.
Technology Meets Craftsmanship
At the heart of Nisoās work is Israelās most advanced furniture design and planning department, comprising more than six product designers who are graduates of the leading design faculties. They lead special projectsāfrom bespoke planning down to the smallest detailsāusing the most advanced technological tools. Today, weāre proud to say that all our furniture undergoes full 3D modeling, a capability that enables us to envision, refine, and execute projects that no one else in Israel can produce. All of this is paired with handcrafted production grounded in five decades of experience. This fusion of innovation and tradition, of technology and human precision, defines our furniture. Recently, we also opened a new import department that brings to our gallery collections from complementary design worlds. We work hand in hand with architects and interior designers, accompanying them through every stage of planning and execution, and delivering tailored, meticulously crafted solutions for each project.
PRESTIGE
PRESTIGE
Unforgettable Moments
One of the most unique projects we carried out in recent years was the complete furnishing of the Presidentās Residence in Jerusalem. It was an inspiring national project that included the planning, design, and custom production of furniture for each room in the residence. At the projectās conclusion, President Isaac āBougieā Herzog personally called to invite Niso and the entire Adut family for an official visit to the Presidentās Residence. It was an extraordinary gestureāand a moment when we felt we had been given the opportunity to represent the pinnacle of local design. Moments like these strengthen our resolve to keep creating, improving, and giving every client the same level of care, as if they were the president. For Niso, it was especially moving to see his lifeās work come full circle, together with the people for whom he devoted everything.
Unforgettable Moments
One of the most unique projects we carried out in recent years was the complete furnishing of the Presidentās Residence in Jerusalem. It was an inspiring national project that included the planning, design, and custom production of furniture for each room in the residence. At the projectās conclusion, President Isaac āBougieā Herzog personally called to invite Niso and the entire Adut family for an official visit to the Presidentās Residence. It was an extraordinary gestureāand a moment when we felt we had been given the opportunity to represent the pinnacle of local design. Moments like these strengthen our resolve to keep creating, improving, and giving every client the same level of care, as if they were the president. For Niso, it was especially moving to see his lifeās work come full circle, together with the people for whom he devoted everything.
FEELS LIKE HOME
STYLE & COMFORT
Warm Shopping Experience
Walking into the Niso showroom is like stepping into a world where luxury meets warmth. Despite the high-end designs and meticulous craftsmanship, the shopping experience at Niso is refreshingly down-to-earth. Niso and his family have cultivated an atmosphere where every customer is treated like a friend, greeted with a smile and a genuine interest in their needs. This approachable, family-oriented ethos extends beyond the showroom, as evidenced by the prestigious projects Niso has taken on, including designing the interiors of a private plane and furnishing the Presidentās Residence in Jerusalem. Itās this blend of elegance, innovation, and warmth that has turned Niso Furniture into more than just a store, itās a legacy that continues to welcome all.
Warm Shopping Experience
Walking into the Niso showroom is like stepping into a world where luxury meets warmth. Despite the high-end designs and meticulous craftsmanship, the shopping experience at Niso is refreshingly down-to-earth. Niso and his family have cultivated an atmosphere where every customer is treated like a friend, greeted with a smile and a genuine interest in their needs. This approachable, family-oriented ethos extends beyond the showroom, as evidenced by the prestigious projects Niso has taken on, including designing the interiors of a private plane and furnishing the Presidentās Residence in Jerusalem. Itās this blend of elegance, innovation, and warmth that has turned Niso Furniture into more than just a store, itās a legacy that continues to welcome all.
CONTACT US
Customer parking available. Contact us to open the gate.
Sunday - Thursday: 9:30ā18:00
Friday: 9:30ā13:30
Get in Touch
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Client Service: +972-3-6837822