עותק של Doctor Zerach 005

Dr. Amir Zerach Clinic

Interior Design: Baranowitz & Goldberg Architects
Photographer: Amit Giron
In the heart of northern Tel Aviv, nestled in an upscale and quiet area, lies the new clinic of Dr. Amir Zerach – a renowned expert in aesthetic surgery. Designed by the talented architects Sigal Baranowitz and Irene Goldberg of Baranowitz & Goldberg Architects, this space is a showcase of modern elegance. The lobby exudes refined luxury with a dark color palette dominated by timeless black, lending the space a sharp, clean, and iconic look.

The architects, celebrated for their versatility and keen eye for detail, crafted a space that perfectly aligns with Dr.  Amir Zerach’s professional persona and high standards. Every detail was meticulously planned – from the armchairs and ottomans upholstered in dark gray synthetic fur, designed and custom-made specifically for this project, to the subtle touches that add warmth and softness to the sophisticated ambiance. The process, dynamic and full of adjustments, proved that focusing on the smallest details leads to nothing less than perfection.

In recent years, we at Niso have noticed an intriguing trend: lobbies are evolving into iconic spaces that tell a story. Designers and architects from across the country turn to us to create something truly unique, something that can’t be found anywhere else. They bring a vision, an idea, or an inspiration, and together we transform it into tangible creations – custom-designed furniture, extraordinary materials, and unmatched craftsmanship. These collaborations continue to drive us forward, allowing us to contribute to spaces that leave a lasting impression.