In the northern part of Tel Aviv, just steps from Kikar Hamedina, lies a penthouse bathed in natural light and urban calm. From the very first planning stage, back when the site was still sand, a clear vision took shape: to create a cosmopolitan home with an unmistakably Israeli soul, blending everyday ease with refined materials and thoughtful detailing. Solid wood parquet and rich leather meet in perfect harmony, giving the space both depth and serenity, while carefully selected pieces from our most beloved collections complete the atmosphere with balanced elegance.
The project was led by Tzvia Kazayoff, a respected interior designer who has been walking with us for many years. Tzvia masterfully blends intuition with precision, and this penthouse is a testament to her ability to distill a style and tell a story through materials, color, and architectural finesse. In the main living space, the iconic Duba armchair upholstered in our Vasco de Gama fabric brings soft presence and understated sophistication. In the primary bedroom, the timeless pairing of the Duba bed with two Roll nightstands continues the gentle, intelligent rhythm that defines the entire home.
From the moment you enter, the terrace opens up like a natural frame to the sea, becoming a seamless extension of the interior. A pair of Nemo sunbeds, upholstered in one of our most beautiful blue and white striped fabrics, evokes the atmosphere of a relaxed Mediterranean resort. A jacuzzi, outdoor kitchen, breezy lounge area, and sculptural cactus garden together create a living experience that balances hospitality, privacy, and comfort. This is the essence of contemporary design: a meeting point of softness and strength, family warmth and elevated lifestyle. A true urban dream, and above all, a home that feels genuinely good to live in.





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