Before anything else, you should know, this project was tailor-made for a client who has been choosing us again and again for years. Someone who understands design, appreciates precision, and never compromises on quality.
The office, located on one of the top floors of the Life Towers in Bnei Brak, was created for his real estate company. And between deals and land, he asked for a space that would work for him, in every sense of the word. Some projects don’t just realize a vision. They make it present. Such is the new office designed by Barchi Deutsch of Deutsch Architects. This isn’t just a workspace. It’s a place that tells a story of precision, material, emotion, and plenty of personality.
It all began at our showroom. Barchi asked for furniture that wouldn’t just fit the physical proportions of the room, but first and foremost, its atmosphere. A CEO sitting at his desk should feel like he’s at the center of it all. So we designed a custom executive desk in walnut veneer, with one leg wrapped in hand-stitched leather and the other in slim brass strips. It doesn’t just look good, it feels right. Across from it, a custom-designed leather chair with a 3D embossed back and smooth wheels. The bookshelf is perhaps the most precise piece. We took our well-known “Rafaeli” model and rounded it, physically and conceptually, to fit a structural column in the middle of the room. It began as a quiet engineering challenge in our planning department and ended as an object that feels like functional art. There was no catalog. There was a conversation. A dialogue with the space, the client, and the everyday moments that were meant to happen here.
The meeting room was built as a scene of intimacy and depth. A table with a leather surface and gold-edged trim, crafted by hand, was custom made for this space. So were the “Moni” chairs on wheels, chosen for their perfect balance of comfort and presence. Each element was made to fit the proportions of the room, handpicked by the designer and built one by one, right here with us. Even the accent pieces, a metallic side table, “Elinor” armchairs, “Bar Duba” stools, and a floor lamp by Tom Dixon, were selected for the moments in between. The waiting, the conversations, the quiet pauses.
This is an office born from a personal connection, and a deep understanding of how material feels when it’s done just right.
A piece of furniture that isn’t just a piece of furniture, it’s a memory. This isn’t an office that tries to impress. It’s one that simply stays.